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Marketing Process Guide.

 
License:
Commercial
Price/Registration Fee:
$39.99 USD
File size:
3.9 MB
Publisher:
ComboApp
Last Updated:
07/12/11
Version:
1.2
Review:
Write a Review
User Rating:
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Marketing Process Guide. Description:

Marketing Process Guide. application screenshot

"#1 among 8 Educational iPhone Apps for Small Business Owners" - Mashable

“A very comprehensive course for marketing. Totally iWorth It, a great app at a great price, well done Intersog. Highest Seal of Approval.” - iWorth It App Reviews

Promoted by ComboApp Marketing & PR Agency http://marketing.comboapp.com

"Marketing Process Guide is a training course that covers every aspect of business marketing. If you are hoping to get your marketing in full gear, this is a good training course to get through." - iphoneness.com
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Learning To-Go: Marketing Process Guide can teach anyone how to leverage the power of marketing to drive growth for their business. From analyzing potential markets and consumer behavior to implementing international and SEO marketing campaigns, Marketing Process Guide clearly explains each concept in thorough detail. Integrating a full-text course book, interactive flashcards and comprehensive self-tests into a single app, Marketing Process creates a completely user-controlled learning solution.

Chapters:
* Introduction to Marketing.
* Marketing Research.
* The Consumer and the Market.
* Marketing Costs Vs. Marketing Strategies.
* The Consumer as a Variable.
* Consumer Motivation.
* Product as a Variable.
* Product Planning.
* Product Identification and Consumer Response.
* Pricing and Pricing Theory.
* Pricing Patterns and Objectives.
* Pricing and Business Decisions.
* Promotional Decisions and Demand Stimulation.
* Advertising.
* Personal Selling and Sales Promotion.
* Sales Force Management.
* Retailing.
* Physical Distribution and Channel Selection: Part I.
* Physical Distribution and Channel Selection: Part II.
* The Channel Functions.
* Marketing Services.
* International Ma...


System Requirements: Mac OS X 10.6 or later
Operating System Support: Mac OS X

 
 

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